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RB Equestrian Privacy Policy & Cookies

RB Equestrian Privacy & Cookies Policy

This is the Privacy and Cookie Policy of RB Equestrian.

This Privacy Policy explains what types of personal data we may collect about you and how we store and handle that data. This includes collecting data from you in-store and online.

Personal data means any information about an individual from which that individual can be identified. You can find out more about personal data from the Information Commissioner’s Office.

We also tell you about your privacy rights and how the data protection law protects you.

We hope the following sections will answer any questions you have but if not, please do get in touch with us.

1. Data Controller

RB Equestrian is the controller and responsible for your personal data. If you have any questions or comments about this privacy policy or the way we handle your personal data, we can be contacted via email at: [email protected] or by post to RB Equestrian, Lower Rectory Farm, Great Brickhill, Milton Keynes, Buckinghamshire, MK17 9FX.

Please address correspondence to the Compliance Manager.

We are registered with the Information Commissioner’s Office and our registration number is Z8932336.

Third-party links outside of our control

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The personal data we collect about you

We may collect the following personal data about you:

- your name, gender and date of birth;

- your contact details such as your address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail addresses;

- purchases and orders made by you including payment information (including relevant card details) and receipts;

- relevant personal data for the purposes of providing information about our products, services or the services themselves to you;

- your activities on our web-site including which site you came from, your location, your browser, your internet connection; IP address; any search terms entered; pages visited, advertising clicked on and other technical information

- statistics from our email campaigns such as what you clicked on and what you bought

- information provided by cookies on your web-browser;

- your passwords;

- your preferences for shopping, communication and marketing;

- your preferences, comments reviews, feedback, and survey responses;

- any correspondence and communications with us, including emails, your username on social media channels, and messages on social media;

- any personal data which is publicly available including those shared publicly on social media; and

- your image, image of vehicle and its registration plate may be recorded when you visit and/or park at the store.

Our web-site is not intended to be used by children and we do not knowingly collect information about children from our site.

Please be aware that we may collect more personal data than that mentioned above. This can be collected when you provide us with it or when we collect it from third parties whom you have consented to pass on your details or when you are browsing our site or social media channels.

If you fail to provide personal data

Where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us.

3. How we collect personal data about you

We collect your personal data when you:

- visit our store or our website,

- use your account to buy products or services;

- redeem vouchers either instore or online;

- make a purchase from us either online, over the phone or in-store (whether or not you use an account);

- create an account with us;

- buy or use our services;

- engage with us on social media including YouTube;

- join our loyalty scheme;

- contact us for any reason including when you request a response;

- enter our raffles, competitions or prize draws or competitions;

- book or attend an event or appointment either at our store or which we are running;

- complete any surveys we ask you to complete;

- comment on or review our products or our services;

- fill in any forms such as an embroidery order, saddle order, accident form or to sign up for our newsletters;

- have given a third party permission to share with us the information they hold about you;

- our suppliers or partners, such as Klarna or PayPal (among others) who share information with us about you;

- visit our store, we have CCTV systems operated for the security of both customers and us. These systems will record your image during your visit including outside and so your vehicle and its details may also be captured.

4. The lawful bases for using your personal data

We process personal data under any of the following lawful bases:

- with your consent (you are able to remove your consent at any time and can do this by contacting the Compliance Manager at RB Equestrian);

- we have a contractual obligation or right;

- we have a vital interest;

- we have a legal obligation;

- we have a legitimate interest in conducting and managing our business. We do not use this basis where our interests are overridden by the impact on you (unless you have consented or are otherwise legally required or permitted).

For example, we rely on legitimate interests to market to you and so where you provide your email address to us we may use this to send marketing information. You can opt out of receiving such emails.

We may also send you offers or invitations or other information about us and our services and products by email, text, telephone or post. You can opt out of receiving such information.

In some limited situations we may also process special category personal data (this is personal data which falls into certain categories and is especially sensitive. Please refer to the Information Commissioner's Office web-site for what constitutes special category data). We process this sort of data under any of the following bases:

- with your explicit consent;

- where it is necessary for employment, social security and social protection (if authorised by law);

- where it is necessary to protect yours or another person’s vital interests and they are physically or legally incapable of giving consent;

- when you have already made that data public;

- where it is necessary to bring, exercise or defend a legal claim or right; or

- where it is necessary for reasons of substantial public interest.

5. Purposes for which we shall use your personal data:

We use your personal data for the following purposes (we may use it for more than one purpose):

- to process your order (including processing payments and to prevent fraud), provide goods and services to you including sending the product to you by courier or post (including tracking information) or notifying you about the product or service (this may include sending your personal data to third parties to help us to process your order);
- to process and manage your order where you use a third party payment provider such as Klarna or Paypal (this list is not exhaustive);
- to process your booking/appointments with us;
- to manage any registered account;
- to contact you about loyalty vouchers earned;
- to run any of our competitions, draws, or raffles which you enter;
- to run any of our events or exhibitions or trade stands either in-store or elsewhere;
- for marketing electronically eg we may send you an email about an abandoned cart from our web-site

- for marketing in other ways such as by post, telephone, online or social media;
- during and after visiting our website you may receive personalised banner advertisements while browsing other websites (these advertisements are a result of ‘cookies’ placed on your computer or other devices (read our Cookie Policy below and to understand how to remove or disable cookies at any time);
- for market research purposes so that we can better understand your needs;
- so we can deal with your refund or exchanges, your requests, enquiries and complaints;
- where we have a legal right, duty or obligation to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute);
- for crime and fraud prevention, detection and related purposes;
- to run our business, including its proper and efficient functioning, safety and security including for the protection of our directors, employees and agents and other third parties.

Change of purpose

We may use your personal data for a different purpose from the purpose for which we originally collected it, provided it is reasonably compatible with the original purpose.

We may process your data without your knowledge or consent where this is required or permitted by law.

6. With whom do we share personal data

We may have to share your personal data with other parties for the purposes set out above.

These include:

- providers of our web-site, IT and system administration services, including electronic back up services;
- providers of financial administration services eg our accounts system, pension providers;
- providers of marketing services;
- providers of courier/delivery services;
- professional advisers including lawyers, bankers, auditors, insurers, accountants and book keepers who provide us with such services;
- HM Revenue & Customs, foreign customs authorities, regulators, government bodies, the police and other law enforcement agencies, courts and tribunals and any other authority who require we report to them;
- trade regulators or associations such as BETA (British Equestrian Trade Association); AMTRA (Animal Medicines Training Regulatory Authority) or the Society of Master Saddlers;
- card processors and payment providers, including Klarna, to handle payments to and by us;
- suppliers of products we sell and digitisation service providers for example when you order or enquire about our embroidering a bespoke product;
- providers of analytic information; tracking technologies; electronic and web marketing, search engines and social media channels including YouTube;
- providers of data destruction services

In the table below is a list of some of the third parties we use regularly:



You Tube



The Mailing Room




Paymentsense Ltd

First Data

Microsoft including Bing & Microsoft Clarity



Please note:

FedEx Express (FedEx) is used by us for courier/delivery services. Your personal data which may include your name, address, contact details (including email address and telephone number) and any special instructions for delivery may be passed to them. This data will be passed to FedEx and to its affiliates both in and outside the EU, including the USA, in connection with the delivery. You are under no statutory or contractual requirement to provide FedEx with this data but if you fail to do so then delivery may not be made. You have a right to access this data, request any inaccurate data is rectified, deleted, any inaccurate data is blocked or removed or oppose its processing for legitimate purposes. FedEx may use sub-contractors or agents to deliver the order and so your personal data may be passed to them for this purpose. FedEx’s privacy policy can be found here:

Parcelforce Worldwide is also used for courier/delivery services. Your personal data which may include your name, address, contact details (including email address and telephone number) and any special instructions for delivery will be passed to them and may be used to enhance the delivery process and it may use notifications and Geodata for that purpose.

Parcelforce Worldwide will use the personal data provided by RB Equestrian to enable Parcelforce Worldwide to provide its services and in the manner described in the Privacy Policy (which can be found here unless there’s conflict with the terms of the agreement between Parcelforce Worldwide and RB Equestrian (in which case the agreement prevails).

Parcelforce Worldwide will disclose the personal data obtained in the course of providing the services to third parties where it is necessary to do so in order to provide the services.

Royal Mail is also used for delivery services. Your personal data which may include your name, address, contact details (including email address and telephone number) and any special instructions for delivery will be passed to them and may be used to enhance the delivery process. The Royal Mail privacy policy may be found here: Royal Mail may use third parties, sub-contractors or agents to deliver the order and so your personal data may be passed to them for this purpose.

MailChimp: Our email newsletters and some of our other marketing campaigns, including social media, use and/or integrate with MailChimp. MailChimp’s privacy policy may be found here:

Microsoft we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

Klarna: We offer Klarna for purchases. By using or attempting to use any of Klarna’s services, we may share with them (and they with us) any of your personal data that you give to us or them for the purposes of dealing with your order. This includes information relating to refunds, payments made to and from Klarna, or any other aspects of your order, including any attempt to order or enquiry or application to either us or Klarna. Klarna’s privacy policy may be found here:

7. Sharing your personal data abroad

Some of our external third parties are based outside the UK and so their processing will involve sharing your data outside of the UK. Any personal data that is submitted to us may be stored and transferred between countries which do not have the same data protection laws as the UK. By providing your information to us you agree to such international data processing including transfer and storage.

For deliveries outside of the UK, data will be shared with local authorities and delivery companies in other countries used by our couriers. These countries may have different levels of protection towards personal data. By making an order with RB Equestrian you agree to your personal data being disclosed to these countries and to these entities.

Please contact the Compliance Manager if you want further information.

8. Data Security

RB Equestrian takes reasonable technical precautions to prevent the loss or misuse of your personal information.

Any transactions you make with the website will be encrypted using SSL technology.

However, the internet itself is relatively insecure and as such we cannot guarantee the security of any data sent over the internet.

You are responsible for keeping your password secure. We will never ask you for your password via email or any other means. Any attempt of this should be treated as suspicious.

9. For how long do we keep your personal data?

We keep your personal data for no longer than reasonably necessary. We only retain your data for one of the bases mentioned under The lawful bases for using your personal data. Your personal data shall be reviewed periodically to ensure that where it is not reasonably necessary to hold it, it is destroyed securely.

10. Your legal rights

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

- to be informed about the collection and use of your personal data;
- to request a copy of the personal data which we hold about you;
- to request that we correct any personal data if it is found to be inaccurate, incomplete or out of date;
- to request your personal data is erased where it is no longer necessary to retain such data;
- to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
- to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller (known as the right to data portability) where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
- where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
- to object to our processing of personal data in certain situations.

If you wish to exercise any of the rights set out above, please contact the Compliance Manager

No fee required – with some exceptions

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable administration fee if your request is manifestly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. Changes to this notice and your duty to inform us of changes

This version was updated on 25 April 2024. From time to time, we may need to update this policy. Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.

12. Queries, requests or concerns

For any query, question or to exercise a legal right in relation to this policy please in the first instance contact our Compliance Manager at RB Equestrian at Unit 7 Lower Rectory Farm, Milton Keynes, MK17 9FX.

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or at

RB Equestrian’s Cookie Policy

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our performance, technical, advertising and marketing efforts.

Please note that while we do try to keep the list of cookies up to date this may not be a complete list and the cookies and similar technologies will change over time.

This policy is split into two parts.

Please also read that section below dealt with under Our Web-site Cookies Policy which explains the different types of cookies that are used.

This next part deals with additional cookies and first and third party cookies added by RB Equestrian.

Third party & RB Equestrian cookies

In addition to the cookies set on our web-site, RB Equestrian use a number of suppliers who may also set cookies on their websites or applications on its behalf. RB Equestrian do not control the dissemination of these cookies. You should check the third party websites for more information about these.



More Info

Elfsight, LLC, 0015, Armenia, Yerevan, Paronyana, 19/3, 201



Elfsight embed third-party content on our website (a widget). They use these cookies:

__cfduid - cookie that guarantees service security and protects from malicious visitors. _p_hfp_client_id - cookie that prevents hyped up views and is used for implementing social platforms on the web-site. session_id - cookie used to identify widget ownership. It prevents the widget owner's views from getting counted and allows us to display the info panel.

Facebook/Meta including Facebook/Meta Pixel,



Facebook/Meta uses cookies “to help us provide, protect and improve the Meta/Facebook Products, such as by personalizing content, targeting, tailoring and measuring ads, and providing a safer experience.”

Google, Google Analytics and Google Ads




Google Tags

Google uses the information shared by sites and apps to deliver its services, maintain and improve them, develop new services, measure the performance of a site and the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on its partners’ sites and apps. It uses the data gathered for among other things to profile the interests of web users and sell advertising space. This may include targeting advertising or content to particular users.



ku1-vid, ku1-sid

Klarna uses cookies for sessions and visitor identity for purposes in connection with the functioning for the payment for goods or services.


Linktree uses cookies for several reasons. Some cookies are for technical reasons that are strictly necessary to provide Linktree services. Other cookies enable them to carry out analytics, to personalise and enhance your experience and/or to show you more relevant content and advertising.


MailChimp uses cookies for technical reasons, to track and target visitors to our web-site and social media channels and/or personalise their experiences. They are also used on our emails. Cookies are also used for marketing, advertising and analytical purposes among others.


Microsoft Bing and Microsoft Clarity












Microsoft and Bing use cookies and similar technologies for storing and honouring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analysing how their products perform, and fulfilling other legitimate purposes. Microsoft apps use additional identifiers for similar purposes.

They also use “web beacons” to help deliver cookies and gather usage and performance data. Their websites may include web beacons, cookies, or similar technologies from third-party service providers.

New Relic



New Relic use cookies and other technologies, such as web beacons, tags and Javascript alone or in conjunction with cookies, to ensure visitors have the best possible experience and to provide targeted advertising. They use both session-based and persistent cookies. New Relic sets and accesses their own cookies on the sites and use third party cookies, like Google Analytics




This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered.










When you visit or interact with Paypal sites, services, applications, tools or messages, they or their authorized service providers and third parties, including RB Equestrian, may use cookies, web beacons, and other similar technologies. These technologies allow sites, services, applications, and tools to store relevant information in your browser or device and may be placed on your device via Paypal’s services for essential, performance, functional and marketing purposes.

RB Equestrian

Performance cookies including










These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

RB Equestrian

Targeting cookies including


These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

RB Equestrian

Strictly necessary cookies including










These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.




_ _cf_bm,


_cfuvid, Inc. uses cookies and similar tracking technologies on,, Vimeo-branded applications for connected devices, the Livestream video player and the Vimeo embeddable video player. By using any of Vimeo’s websites, apps, or players, you consent to the placement and use of cookies and similar technologies on your device.






These cookies may be set through our site by our advertising partners. They may be used by those companies and shared with others to build a profile of you, your interests and show you relevant adverts on You Tube and on other sites. If you do not allow these cookies, you may experience less targeted advertising.

Our Website Cookies Policy

A cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier. For more information about cookies please visit


When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

  • enabling a service to recognise your device so you don't have to give the same information several times during one task
  • recognising that you may already have given a username and password so you don't need to do it for every web page requested
  • measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast

You can manage these small files yourself and learn more about them through Internet browser cookies - what they are and how to manage them.

Our use of cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

  • recognising that you may already have given a username and password so you don't need to do it for every web page requested
  • measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
  • analysing anonymised data to help us understand how people interact with govt services so we can make them better

You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.

Learn how to remove cookies set on your device.

There are two types of cookie you may encounter when using RB Equestrian :

First party cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.

Third party cookies: these are cookies found in other companies' internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.

First party cookies

*RB Equestrian uses cookies in several places - we've listed each of them below with more details about why we use them and how long they will last.

We will endeavour to let you know before we store a cookie on your computer.

Our Own PERSISTANT cookies

Name Purpose Typical content
_Session This cookie speeds up your experience on our website if you visit us more than once by remembering key information if you have set your browser to allow it. For example your username when logging in, or your preferences when browsing our website. It is an anonymous customer ID cookie, so we do not save any specific data about you at all, just a unique _Session reference number

Cookies set by RB Equestrian website

Name Purpose Expires
These only last for the session (visit) to our website, and help with your movement through the website, and also let us know if you have visited from a 'Referer' i.e. another website where we may have a link, or an article about us. Expires on exit

Third party cookies

We use a number of suppliers who may also set cookies on their websites' on its behalf. RB Equestrian do not control the dissemination of these cookies. You should check the third party websites for more information about these.

Provider Name Purpose More Info
Google Analytics _utma
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. They do not contain any personally identifiable information. Google Privacy policy
Add This _atuvc The _atuvc cookie is created and read by our JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis. Add This privacy

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

You can use the settings of your browser to block, or delete cookies as you wish. Do please note that blocking cookies may slow down your experience on our website, or cause issues with placing an order, as cookies are often required to help with a smooth checkout process!

If you have any questions about our cookies policy or feedback please contact us on +44 (0)1908 365335 or via our contact us page link at the top of the page.